The Foley Food & Wine Society / Vegas Golden Knights

Establish a new brand look because there was on original style guide for branding. Built out creative across all mediums from Print Advertising, Social Media to OOH Billboard Signage. FFWS also does partnership creative with the NHL's Vegas Golden Knights. We setup campaigns to promote the new FFWS mobile app, which enabled members to view the latest offers, submit their receipts to earn points, shop and redeem their points, manage their account, and scan the logo to unlock exclusive content and offers.

  • Client Foley Food & Wine Society
  • Rolls Creative Direction
  • Skills Illustration / Branding / Design


From creating storyboards to final product. Multipe video commercials were created to promote social distancing at FFWS wineries.

Brief Client Description

We partnered to work with the Foley Food & Wine Society to re-launce their advertising look. They have locations around the globe, including the US, New Zealand, Italy, France, Argentina, and Chile, the Foley Food & Wine Society is the world’s leading luxury lifestyle community, providing members with a gateway to a variety of culinary, travel, and entertainment experiences unmatched by anyone else. Their members enjoy access to: Over 20 of the world's most celebrated wine estates, Luxury accommodations at Relais & Chateaux resorts, Private club golf communities, Skiing, Professional sports & entertainment.

Social Media

Setup social media campaigns for FFWS's clients such as: Roth, Chalk Hill and other wineries about Convid19 precautions at their facilities to keep the public safe while visiting. Introduced a new wine brand, Headturner Wine Company by creating a multi Instagram display to kick-off their new posts at Headturner.